retail

Blog Category: retail

4th January

Marketing for SMEs part two: master the old-school media

IN MY LAST post, I outlined some of the great free webtools available that small businesses and sole traders can use to help promote their endeavours. For example, social media campaigns are a great way to tap into new markets … Continue reading

25th November

Five embarrassing typos to avoid at all costs

WHEN WE WRITE quickly with the intention of publishing or emailing our work ‘yesterday’, there is a real danger of inserting a mistake that we would not ordinarily make. Consequently, these mistakes have the effect of making us look like … Continue reading

8th October

Are we really in the lap of luxury?

AS IS CUSTOMARY for me when making a point about the power of language, I’d like to start with a dictionary definition, paraphrased from the Collins Dictionary of English: “Luxury (noun) – indulgence in and enjoyment of rich, comfortable and … Continue reading