marketing

Blog Category: marketing

4th January

Marketing for SMEs part two: master the old-school media

IN MY LAST post, I outlined some of the great free webtools available that small businesses and sole traders can use to help promote their endeavours. For example, social media campaigns are a great way to tap into new markets … Continue reading →

2nd January

Marketing for small business: part one

MARKETING YOUR SMALL business doesn’t have to cost the earth. In fact, there’s quite a lot that you can do for free if you have the discipline to sit down in front of your computer or smart device for a … Continue reading →

25th November

Five embarrassing typos to avoid at all costs

WHEN WE WRITE quickly with the intention of publishing or emailing our work ‘yesterday’, there is a real danger of inserting a mistake that we would not ordinarily make. Consequently, these mistakes have the effect of making us look like … Continue reading →

20th November

Spelling explained: dependant or dependent?

THERE ARE SO many words which sound the same and are spelled differently. To make matters more difficult, a number of these words have related meanings, making it even easier for anyone uncertain to pick the wrong one. Take dependant … Continue reading →

8th October

Are we really in the lap of luxury?

AS IS CUSTOMARY for me when making a point about the power of language, I’d like to start with a dictionary definition, paraphrased from the Collins Dictionary of English: “Luxury (noun) – indulgence in and enjoyment of rich, comfortable and … Continue reading →

26th September

Frankenwords – a guest post for Content Desk

HERE’S A LINK to another guest post I created for Content Desk, the web portal by Progressive that’s linked to their Content Cloud – a system matching up professional writers with blue chip companies in need of content. This post … Continue reading →

19th September

Proofreading for business – a guest post

HERE IS A link to my guest post for the Content Desk, a web portal about creating good online content for business. This is a shorter version of my original Word Wizard post about improving your proofreading skills. http://desk.thecontentcloud.net/guides/six-steps-perfect-proof-reading#.VBMMT7Yr6Jg