Marketing for SMEs part two: master the old-school media

IN MY LAST post, I outlined some of the great free webtools available that small businesses and sole traders can use to help promote their endeavours. For example, social media campaigns are a great way to tap into new markets and share your ideas and expertise with like-minded individuals.But despite the march of the digital, […]

Marketing for small business: part one

MARKETING YOUR SMALL business doesn’t have to cost the earth. In fact, there’s quite a lot that you can do for free if you have the discipline to sit down in front of your computer or smart device for a few hours a week – or even just a few moments a day – to […]

Frankenwords – a guest post for Content Desk

HERE’S A LINK to another guest post I created for Content Desk, the web portal by Progressive that’s linked to their Content Cloud – a system matching up professional writers with blue chip companies in need of content. This post focused on the phenomenon of Frankenwords – those marketing buzzwords where two normal words are […]