Marketing for SMEs part two: master the old-school media
IN MY LAST post, I outlined some of the great free webtools available that small businesses and sole traders can use to help promote their endeavours. For example, social media campaigns are a great way to tap into new markets and share your ideas and expertise with like-minded individuals.But despite the march of the digital, […]
Marketing for small business: part one
MARKETING YOUR SMALL business doesn’t have to cost the earth. In fact, there’s quite a lot that you can do for free if you have the discipline to sit down in front of your computer or smart device for a few hours a week – or even just a few moments a day – to […]
Five embarrassing typos to avoid at all costs
WHEN WE WRITE quickly with the intention of publishing or emailing our work ‘yesterday’, there is a real danger of inserting a mistake that we would not ordinarily make. Consequently, these mistakes have the effect of making us look like we don’t know our stuff. These are generally basic errors that could have been averted […]
Spelling explained: dependant or dependent?
THERE ARE SO many words which sound the same and are spelled differently. To make matters more difficult, a number of these words have related meanings, making it even easier for anyone uncertain to pick the wrong one. Take dependant and dependent – two words that are not interchangeable in UK English. Dependent is an adjective […]
Frankenwords – a guest post for Content Desk
HERE’S A LINK to another guest post I created for Content Desk, the web portal by Progressive that’s linked to their Content Cloud – a system matching up professional writers with blue chip companies in need of content. This post focused on the phenomenon of Frankenwords – those marketing buzzwords where two normal words are […]