Word play: imputer or inputter?
WHEN WE WRITE down a word based on how it sounds, there is ample opportunity to make a spelling mistake. In the past I have seen the confusion of imputer with inputter. The verb to impute is to attribute something bad to someone (unjustly), such as a crime. It is also used to mean the […]
Marketing for SMEs part two: master the old-school media
IN MY LAST post, I outlined some of the great free webtools available that small businesses and sole traders can use to help promote their endeavours. For example, social media campaigns are a great way to tap into new markets and share your ideas and expertise with like-minded individuals.But despite the march of the digital, […]
Marketing for small business: part one
MARKETING YOUR SMALL business doesn’t have to cost the earth. In fact, there’s quite a lot that you can do for free if you have the discipline to sit down in front of your computer or smart device for a few hours a week – or even just a few moments a day – to […]
Five embarrassing typos to avoid at all costs
WHEN WE WRITE quickly with the intention of publishing or emailing our work ‘yesterday’, there is a real danger of inserting a mistake that we would not ordinarily make. Consequently, these mistakes have the effect of making us look like we don’t know our stuff. These are generally basic errors that could have been averted […]
Are we really in the lap of luxury?
AS IS CUSTOMARY for me when making a point about the power of language, I’d like to start with a dictionary definition, paraphrased from the Collins Dictionary of English: “Luxury (noun) – indulgence in and enjoyment of rich, comfortable and sumptuous living; something that is considered an indulgence rather than a necessity. Also a modifier […]
Frankenwords – a guest post for Content Desk
HERE’S A LINK to another guest post I created for Content Desk, the web portal by Progressive that’s linked to their Content Cloud – a system matching up professional writers with blue chip companies in need of content. This post focused on the phenomenon of Frankenwords – those marketing buzzwords where two normal words are […]
Proofreading for business – a guest post
HERE IS A link to my guest post for the Content Desk, a web portal about creating good online content for business. This is a shorter version of my original Word Wizard post about improving your proofreading skills. http://desk.thecontentcloud.net/guides/six-steps-perfect-proof-reading#.VBMMT7Yr6Jg